"The public have an insatiable curiosity to know everything except what is worth knowing. Journalism, conscious of this, and having trdesman-like habits, supplies their demands" Oscar Wilde
Speaking to the media to promote your business or deal with the aftermath of an unforeseen crisis can be a daunting prospect with high stakes for failure. At CROOK we have done 1000's of media interviews, both as journalists and corporate spokespeople. We know what the media wants and we know how to help you put your case forward.
To enhance our media engagement strategies CROOK has developed an informative and practical media training workshop which helps executives and professionals learn how to deal with the media confidently and make the most of the opportunities they present to build the profile of your business. The workshop covers a range of issues, including:
Understanding the media. What makes a journalist tick? How do they decide what is news? What are their priorities and how can you help?
Preparation. Helpful and practical tips on what you can do to prepare for a media interview, including developing and packaging your key messages.
The interview. What to expect, what to wear and how to sit. Our top tips for making each interview a success and importantly, how to avoid failure.
Practice. Lots of practice. The confidence to deal with whatever a journalist throws at you is all about practice and being confident you have the skills and tools to stay on message.
To build your confidence in dealing with the media today contact us.