CROOK has one of the largest dedicated media publicity teams in Australia with staff drawn almost exclusively from the country's leading media organisations.
We build comprehensive and ongoing media relations strategies designed to grow the profile of clients’ businesses using our extensive knowledge and understanding of the media. Services include;
Intensive publicity campaigns
Strategic media programs
Media briefings, tours and familiarisations
Media Release Preparation and Distribution
The strategic placing of newsworthy information in front of key media gatekeepers has proved to be the most efficient way of increasing the profile of our clients. Releasing a consistent flow of regular media opportunities, individually targeted to a specific audience and media channel, is the most effective strategy for building brand awareness through the media.
Media Event Management
CROOK can manage all aspects of your media event. including media engagement (invitation), follow-up, liaison with stakeholders (Government, venues etc) and on-site coordination.
Managing any media or public relations issues is part of our service and we are on call 24hrs to handle any issues that might arise. This could include responding to any journalist queries on a case by case basis and preparing holding statements if we have prior knowledge of an incident, issue or situation.
Media Relationship Management
Ensuring key media contacts are aware of all the latest developments in your company is essential to the ongoing success of a media relations campaign. Establishing and maintaining productive working relationships with these contacts through regular face-to-face contact is essential. As part of our responsibilities CROOK will ensure these relationships are established and maintained.